Concept and design for pop-up stores for Tumi Golf FW23 for all APAC stores.
Agency: Lore (Hong Kong)
Creative Director: Andrew Mcwalters
Concept, design, rendering: Frederic Bussiere
Creative Director: Andrew Mcwalters
Concept, design, rendering: Frederic Bussiere
CONCEPT:
"As your swing unfolds, trajectories become works of art."
Aerodynamic trajectories take center stage as we delve into the fascinating world of golf. By studying the intricate forces that shape the flight path of a golf ball, we uncover the artistry and precision behind each swing. The graceful arcs and subtle movements create mesmerizing dimple patterns through the air, showcasing the harmony between science and sport. Capturing these dynamic moments, we celebrate the beauty of aerodynamic trajectories through immersive visuals and captivating displays.
Concept deck (extract)
DESIGNS
6x3 version:
6x3 version:
