Creative Studio: The Collective
Creative and Art Director: Frederic Bussiere
Technical Director: Andy Stokes
Creative and Art Director: Frederic Bussiere
Technical Director: Andy Stokes
Semi permanent experience for the show flat viewing for the future property One East Coast, Hong Kong. The overall journey is inspired by the fishing activity present in the surroundings and features 2 main art installations:
- the “School of Fish” is a video-mapped paper art installation welcoming the visitors to the sales hall of One East Coast. We invited well-established paper artist Pauline Yau to collaborate on this delicate 9-meter-long piece where the 3000 paper fishes take life thanks to projection mapping.
- the “Fish Swirl” is a kinetic art installation operating as a 1:30 min immersive show where kinetic fishes, moving head lights and surrounding soundtrack mesmerize the audience.
SCHOOL OF FISH
The “School of Fish” is a semi permanent video-mapped paper art installation welcoming the visitors to the sales hall of One East Coast. The Collective invited well-established paper artist Pauline Yau to collaborate on this delicate 9-meter-long piece where the 3000 paper fishes take life thanks to projection mapping.
Concept
Emerging from the sea, the “School of Fish”, shaped as a giant wave, rises off from the ground, overhangs the path and guides gracefully the guests. It represents life blossoming thanks to the water. It also refers to the famous fishing culture of the surrounding neighborhood of the property One East Coast.
Production
Crafted from paper, individual fishes are designed in an abstract way and gathered all together, spread from the ground to the ceiling. Using video projection techniques, particles of light travel over the fishes, adding a feeling of motion and luminescence to the structure. The School of Fish literally flies over the guests, guiding their eyes, leading them to the other side of the space, where their journey awaits.
Content
Projection Mapping was used to map the intricate, multi-layered surface. The custom content was designed in such a fashion to give the illusion of movement to the entire swirl, at times highlighting individual fish. Through the use of a variety of techniques we were able to create content which continually evolved.
FISH SWIRL
The “Fish Swirl” is a semi permanent kinetic art installation welcoming the visitors to the luxurious sales hall for One East Coast. It operates as a 1:30 min immersive show where kinetic fishes, moving head lights and surrounding soundtrack mesmerize the audience.
CONCEPT
The “Fish Swirl” is inspired by the fishing activity present in the surroundings of future property One East Coast. Springing from the ceiling, two schools of fish are meeting in the center of the Theater.
The overall composition generates a spiral made of two arms and radiates as a 360° piece. The installation carries the values of the Yin Yang and the vital balance between fish resources and fishing activity.
The overall composition generates a spiral made of two arms and radiates as a 360° piece. The installation carries the values of the Yin Yang and the vital balance between fish resources and fishing activity.
PRODUCTION
Each of the 34 fishes is made of an abstract transparent acrylic. Thanks to a kinetic system of 68 winches and surrounding moving lights, the installation performs a one-of-a-kind light show. Supported by a 5.1 soundtrack, the Fish Swirl shapes and reshapes itself above the audiences heads for an unforgettable moment.
